PremSingh Kushwah

Hi, I’m PremSingh Kushwah

Performance Marketer | Meta & Google Ads Specialist

I am a Performance Marketer with two years of experience who is always looking for new ways to help brands develop and improve their marketing plans.

I have proven experience in performance marketing, with a focus on A/B testing and managing campaigns. I love using data insights to improve ROI and grow market presence via careful planning and working well with others.

“Turning Ad Spend into Business Growth”

There is the KPIs that matter most in performance marketing to analysis the data:-

E-commerce Brand: - Dunamiss

Objective:
         The brand wanted to boost online sales during the festive season and increase ROAS while keeping ad spend efficient.

Challenge:
         Previous campaigns had high CPC and low CTR, resulting in average conversions.

Strategy & Execution:

  •    Conducted A/B testing on ad creatives and copy to identify top performers.
  •    Segmented audiences into retargeting & lookalike groups for higher precision.
  •    Optimized placements across Meta Ads to maximize reach at lower costs.
  •    Daily ad spending is between 1k and 2k.

Results:

  •      CTR increased from 1.8% → 3.2% (+78%).

  •      CPR reduced from ₹188.70 → ₹146.32 (-22%).

  •      Conversion rate improved from 2.1% → 3.4% (+62%).

  •      Achieved 2.7x ROAS within one month.

Key Takeaway:
         Creative testing + smart audience segmentation can turn average-performing campaigns into high-revenue drivers.

Neoteric (Real Estate) – Lead Generation Campaign

Objective:
         The goal was to generate more qualified leads for a local service provider while reducing CPL.

  Challenge:
          The client was struggling with high CPL (₹80 approx.) and poor lead-to-customer conversion.

  Strategy & Execution:

  1.        Launched Google Search Ads targeting high-intent keywords.
  2.        Combined it with Meta retargeting campaigns to re-engage visitors.
  3.        Optimized ad copy, excluded wasteful keywords, and adjusted bidding.

  Results:

  1.        CPL dropped from ₹120 → ₹80 (-22%).
  2.        Leads increased by 45% in 30 days.
  3.        Lead-to-customer conversion improved by 12% due to higher-quality targeting.

  Key Takeaway:
      Blending Google Search Ads with Meta retargeting created a strong funnel that delivered more leads at a lower cost.

Some Other Company's Ads

Solar Panel Company – Lead Generation Campaign

Objective:

       Increase inquiries for solar panel installation while lowering acquisition cost.
Challenge:

       High cost per lead and inconsistent lead quality.

Strategy & Execution:

  • Targeted Google Search Ads for high-intent solar-related keywords.

  • Meta retargeting for website visitors and past inquiries.

  • Optimized creatives and ad copy for better CTR.
    Results:

  • CPL reduced by 25%.

  • Leads grew by 38% in one month.

  • Conversion to booked consultations improved by 15%.

  • Targeted campaigns with retargeting ensured better-quality leads at lower cost.

Other Clients

Strategy & Execution:

  • Customized Google Search Ads and Meta retargeting campaigns per client.

  • Continuous optimization of ad copy, bidding, and audience segmentation.
    Results:

  • CPL decreased by 20–30%.

  • Leads increased by 35–40% within a month.

  • Lead-to-customer conversion improved by 10–15%.
    Key Takeaway: Data-driven campaigns across industries delivered measurable results, increasing lead quality while lowering costs.

Let’s Connect

“I’m always open to exploring new opportunities in marketing. If you’re looking for someone who can drive growth with data-driven ad strategies, let’s connect!”

Premsingh Kushwah

Performance Marketer | Driving ROI with Data & Ads

📧 premsinghk21@gmail.com  |  🔗 LinkedIn

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